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How Soft Touch Coating Made Apple & Dior Packaging Worth Millions

Ever wondered why Apple’s iPhone packaging feels like liquid silk in your hands? Or why Dior’s gift boxes command a $200 premium over competitors? The answer lies in a revolutionary surface treatment that luxury brands have been quietly using for decades: **soft touch coating**. This “invisible luxury” transforms ordinary packaging into sensory masterpieces. When customers pick up a soft touch coated box, they’re not just touching cardboard—they’re experiencing a velvety, almost hypnotic texture that triggers an immediate perception of quality and exclusivity.…

97% of Brands Get Thermal Transfer Printing WRONG – And Why Your Competitors Don’t Want You to Read This

Are you still wasting money on outdated printing methods while your competitors dominate the market with jaw-dropping packaging? The thermal and water transfer printing industry has exploded to $52 billion annually, yet 97% of brands are doing it completely wrong—leaving massive profits on the table.

This isn’t another boring technical manual. This is your complete battle plan to master the most powerful packaging decoration technology of 2025.…

Our Hot Foil Stamping Equipments, Processes, and Technologies.

Achieving Hot Foil Stamping Effects in Packaging

Introduction

  • Definition of hot foil stamping.
  • Significance in the packaging industry.
  • Overview of the article structure.

1. Fundamentals of Hot Foil Stamping

  • Historical background and evolution.
  • Key terminology in hot foil stamping.
  • Comparison with other finishing techniques.

2. Materials Used in Hot Foil Stamping

  • Types of foils (metallic, pigmented, holographic).
  • Substrates suitable for hot foil stamping (paper, cardboard, plastics).

Hot Foil Stamping Surface Finish Effect

Hot Foil Stamping in the Packaging Industry

Introduction

Hot foil stamping is a widely used surface treatment technique in the packaging industry that involves the application of metallic or pigmented foils onto a substrate through the combination of heat, pressure, and a die. This process enhances the visual appeal of packaging, providing a luxurious, high-quality, and premium finish. The technique is valued for both its aesthetic and functional benefits, making it a popular choice for industries such as cosmetics, luxury goods, food and beverage, pharmaceuticals, and more.…

Our Holographic Equipments, Processes, and Technologies.

Achieving Holographic Surface Treatment in Packaging: Processes and Equipment

Introduction

Holographic surface treatment in packaging is a high-tech application that combines materials science, laser technology, and advanced manufacturing processes. It involves the creation of holographic patterns on substrates like paper, plastic, or metalized films to enhance visual appeal, provide anti-counterfeiting measures, and add a premium, innovative touch to packaging.

To achieve these effects, a range of specialized processes and equipment are used.…

Holographic Surface Finish Effect

Holographic Surface Treatment in the Packaging Industry

Introduction

Holographic surface treatment is a cutting-edge process widely used in the packaging industry to enhance the visual appeal and functionality of packaging materials. By applying holographic finishes to the surface of packaging materials, brands can create eye-catching, dynamic designs that captivate consumers and differentiate their products in competitive markets. This innovative surface treatment utilizes holography technology to create three-dimensional, light-reflective effects that appear to shift and change with viewing angles.…

Our Grit/Sand Coating Equipments, Processes, and Technologies.

Implementing GRIT/SAND COATING for Packaging: Processes and Equipment

Introduction

The packaging industry has seen significant advancements in surface treatment technologies, with GRIT/SAND COATING emerging as one of the most versatile and effective methods for enhancing packaging performance. This textured surface treatment is widely used to achieve specific functionalities, such as anti-slip properties, improved grip, enhanced durability, and unique aesthetic effects. To implement GRIT/SAND COATING, manufacturers require a combination of specialized equipment, precise process control, and advanced materials.…

GRIT / SAND COATING Surface Finish Effect

GRIT / SAND COATING Surface Treatment in Packaging Industry

The packaging industry is constantly evolving to meet the demands of diverse applications, ranging from protective packaging to specialized solutions for industrial and consumer products. Among the many surface treatment technologies, GRIT/SAND COATING stands out as a highly functional and aesthetic solution. This process involves applying a textured surface, like sand or grit particles, onto the substrate to achieve specific properties such as enhanced grip, anti-slip functionality, or a distinctive tactile feel.…

Glitter Surface Finish Effect

Glitter Surface Treatment in the Packaging Industry: A Comprehensive Guide

Introduction

In today’s competitive packaging industry, surface treatments are key to creating visually appealing and attention-grabbing designs. Glitter surface treatment is one such technique that enhances the aesthetic appeal of packaging by adding a sparkling, luxurious, and festive finish. This process involves applying glitter particles to the surface of packaging materials to achieve a shimmering effect that not only grabs consumer attention but also elevates the perceived value of the product inside.…

Our Glitter Equipments, Processes, and Technologies.

Glitter Surface Finishing Technology for Packaging: Equipment, Process, and Applications

In the world of packaging, surface treatments play a crucial role in captivating consumer attention and enhancing brand identity. Among the various finishing techniques, glitter surface finishing stands out for its ability to create eye-catching, luxurious, and vibrant effects. Glitter finishes instantly add a sense of glamour, making them a popular choice for industries such as cosmetics, event promotions, luxury goods, and seasonal packaging.…

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