How Soft Touch Coating Made Apple & Dior Packaging Worth Millions
Ever wondered why Apple’s iPhone packaging feels like liquid silk in your hands? Or why Dior’s gift boxes command a $200 premium over competitors? The answer lies in a revolutionary surface treatment that luxury brands have been quietly using for decades: **soft touch coating**. This “invisible luxury” transforms ordinary packaging into sensory masterpieces. When customers pick up a soft touch coated box, they’re not just touching cardboard—they’re experiencing a velvety, almost hypnotic texture that triggers an immediate perception of quality and exclusivity.…

